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228 results returned

  • Location Spotlight: One Click Closer to Your Business

    Wish it was easier for customers to find your business on Twitter? Profile Spotlights can help with that. By enabling Location Spotlight, Twitter users will be able to find and interact with your business with ease. In a few quick...

    • Video
    • Rating 4.5

  • Managing Creatives

    Creative is the driving force on Twitter. In this course, you'll see how to create copy and content that are in sync, how to optimize your content for a mobile feed, and how to manage your rich media using the...

    • Path
    • Duration 28m
    • Rating 4.7
    • Beginner

  • Measurement

    Custom learning path designed for Data & Analytics subject matter experts.

    • Collection
    • Rating 4.7

  • Mobile App Campaigns

    This course will teach you how to drive users to download your mobile app and re-engage them to take in-app actions. We'll walk you though campaign setup, our app measurement solutions, and strategies to optimize performance.

    • Path
    • Duration 1.2h
    • Rating 5.0
    • Intermediate
    • Credential

  • Open for Business: Converting to a Twitter Professional Account

    Looking to establish your business on Twitter? Converting to a Professional Account is the best way to start. Professional Accounts provide businesses, brands, and creators with access to a suite of tools to help establish their presence on Twitter. We’ll...

    • Video
    • Rating 4.7

  • Pairing Copy & Captions

    Learn to craft a symbiotic relationship between tweet copy and content.

    • Video
    • Duration 2m
    • Rating 4.0

  • Performance

    如果你在广告代理商、品牌商处从事效果方面的工作或拥有自己的企业，我们建议你参加以下课程，了解以效果为导向投放广告方面的基础知识，以及 Twitter 独家提供的效果提升机会。你将学习效果导向型广告宣传如何帮你提高品牌投资回报率，如何在 Twitter 上投放效果导向型广告系列并取得理想成效，适用于这些方案的第一方和第三方效果衡量解决方案，以及最佳做法和真实案例。

    • Path
    • Duration 2.5h
    • Rating 5.0
    • Advanced

  • Performance

    If you are in a performance role at an agency, brand, or own your own business, we recommend the following coursework to understand the foundations of performance advertising and Twitter's unique performance opportunities. You will learn how performance advertising can...

    • Path
    • Duration 2.5h
    • Rating 4.0
    • Advanced

  • Performance Ads Specialist

    Performance advertising drives your customers to take action. “Buy now,” “subscribe,” or “download app” clicks generate measurable engagement and real results. Twitter’s Performance Ads Specialist course will help you optimize placement, targeting, and timing to meet your KPIs.

    • Rating 5.0

  • Performance Fundamentals

    Learn the core concepts of performance advertising and the performance-based solutions that Twitter offers.

    • Rating 5.0

  • Reach New Audiences with Quick Promote

    Want to reach more people with your Tweets? Looking for an easy way to get started with Twitter ads? We’ve got you. With Quick Promote, you can promote a Tweet about a new product launch, discount code, or special in-store...

    • Video
    • Rating 4.5

  • Reporting Basics: Did My Campaign Meet My Objectives

    Did my campaign succeed? That's what everyone wants to know. This course will show you how to interpret analytics and optimize campaigns, customize reports to fit your needs, and incorporate measurement tools to improve your knowledge of performance.

    • Path
    • Duration 48m
    • Rating 4.4
    • Intermediate

  • Setting up a Campaign

    Running an effective campaign begins at setup. In this course, you’ll walk through the basics of setting up your first Twitter Ads campaign, explore the different campaign objectives, and see best practices for buying and bidding on Twitter.

    • Path
    • Duration 45m
    • Rating 4.3
    • Intermediate