Pairing Copy & Captions
Outline
On Twitter, people read and watch your content, which is another opportunity for advertisers to take advantage.
It's important to write Tweet copy that adds to your video's message, rather than distracts or repeats the same tropes. When it comes to your video content itself, captions drive longer view times and better results for your campaign. In this episode we break down how to take full advantage of the entire Tweet, not just the video.